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Atlantic Cup Presented by 11th Hour Racing Starts Campaign to Encourage All to Take Part for the Planet

Welcome Back 11th Hour Racing as the Presenting Sponsor of the 2016 Atlantic Cup!

The Atlantic Cup presented by 11th Hour Racing will continue to lead the way as the most environmentally sustainable sailing race.
Today we are delighted to share with you that 11th Hour Racing will return as the presenting sponsor for the 2016 edition of the Atlantic Cup presented by 11th Hour Racing!We’ve Come A Long Way Baby!

The partnership between 11th Hour Racing and the Atlantic Cup dates back to the original proof of concept race in 2011 and the early days of 11th Hour Racing. Through mutual goals of protecting the environment and showcasing top sail boat racing, a collaborative partnership was born.

Since that very first, very small race in 2011, the Atlantic Cup presented by 11th Hour Racing has achieved many sustainability and sailing firsts:

  • First sailing race to ban the bottle (plastic water bottles)
  • First Carbon Neutral Sailing Race
  • First offshore race to require all teams use alternative energy
  • First sailing race in the U.S. to introduce composting at all events
  • First sailing race to create events that speak to climate change
  • First sailing race to implement sustainability into a Notice of Race and Sailing Instructions
  • First sailing race to introduce a Kids Program that teaches children about sailing and good environmental stewardship

We still have a long way to go! 

While we’ve achieved many great milestones to bring sustainability and sailing together, our planet sadly is still in major need of our help. As world leaders meet this week to discuss large scale solutions to mitigating climate change, we know that for real change to occur it needs to happen everywhere. Unfortunately not one person or one government or one sailing race can make our warming planet, acidifying oceans, and rising seas reverse course, it will take all of us to do our part and make small changes every day that will over time make a difference. 
We Want YOU!

So with that in mind, we are turning our focus to you our fans and what small, simple things you can do to make a difference!

You’ll still be able to check in on what we’re doing to present an environmentally sustainable sailing race and what our teams are doing to help us meet those goals. But, in the coming months we’ll be sharing all kinds of tips and tricks on ways you can make small changes in your every day life (check out our water bottle infographic below!).AND we want to hear from YOU, what works, what doesn’t, what tips and info you have. We’ll be using the hashtags #DoYourPart and #WhatsYourDifference to share small changes you can make, we’ll be sharing your stories and together all of us will make a difference!

Still using bottled water? We know how easy it can be…just pick up a water bottle while your out and about, buy a case or two for a party, the list goes on. Did you know what kind of impact the bottled water industry has on the environment?  Take a look below and make the first step to #doyourpart and Unbottle Your Water!

Sources: EcoWatch, Huffington Post, Mother Nature Network, PBS, Surfrider, 


What is 11th Hour Racing?11th Hour Racing, a program of The Schmidt Family Foundation, establishes strategic partnerships within the sailing and marine communities to promote collaborative systemic change for the health of our coastal, offshore and freshwater environments.

11th Hour Racing reminds us that we are at the 11th hour, and we can’t afford to wait any longer; the time to act is now. As one steers a boat with a gentle, steady hand, 11th Hour Racing endeavors to advance winning environmental and performance practices one degree at a time.

Why Sailing?

The sport of sailing, with its worldwide community, provides a unique opportunity to spread the message of responsible living and sustainability:

  • Sailors have a special connection to the natural world; they harness the power of the wind to explore the globe and use the ocean’s vast natural resources as their backyard and workplace.
  • Sailors are also some of the first to see our harmful impact on the ocean, and increasingly they are driving action and innovation to address these environmental challenges.

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